∆ The tiered structure of the UK fashion market ∆

First year at University one project was too look at the tiered structure of the UK fashion market exploring brands from high street to luxury and find the gap in the market were a certain brand could diverse. I looked at Allsaints collaborating with Roberto Cavalli as Allsaints has never collaborated before, giving them a chance to create some new and different luxury styles that differ from their classic style.

These are just some ideas of pages and marketing imagery.